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Gaming leads the social frontier
One of the insights from the recent Advertising 2.0 conference in New York revealed that gaming and virtual currency are among the fastest growing segments in social media. RockYou, Slide, Zynga and...
View ArticleBecoming 'happiness engineers'
Browsing old RSS feeds, I came across this fantastic lecture by Dr. Jane McGonigal of the Institute for the Future on the application of the principles of game design to museums. As our own work for...
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Gaming: Taking Responsibility to the Next Level
I am currently attracting more sulky looks than usual in my house. They are coming from my 12-year-old son, who feels that my level of strictness has reached stratospheric heights, and that I am in...
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